Hidden Cost #1 – Slow Site
| Site Speed | Conversion Rate |
|---|---|
| 1 sec | 3.05% |
| 2 sec | 2.03% |
| 3 sec | 1.12% |
| 5 sec | 0.6% |
Sample Calculation
Monthly:
- 10,000 visitors
- 2% conversion
- Cart: 1,000 TL
Fast site: 200,000 TL Slow site: 120,000 TL
Monthly loss: 80,000 TL
Hidden Cost #2 – Downtime
| Uptime | Monthly Downtime |
|---|---|
| 99% | 7 hours |
| 99.5% | 3 hours |
| 99.9% | 43 min |
Downtime Cost = Hourly Revenue × Hours Down
Total Cost Comparison
| Cost | Cheap Hosting | Quality Hosting |
|---|---|---|
| Hosting | 3,000 TL | 12,000 TL |
| Downtime | 20,000 TL | 3,000 TL |
| Slow site | 50,000 TL | 5,000 TL |
| Migration | 5,000 TL | 0 |
| Total | 78,000 TL | 20,000 TL |
Conclusion
Hosting is not an expense — it is a revenue infrastructure.
Cheap hosting = Higher total cost